Pay-Per-Click Marketing
Pay-Per-Click campaigns have proven to be the most effective targeted Internet marketing available to lawyers and law firms who want to promote their legal practices on the World Wide Web. Major search engines like Google, Yahoo!, Bing and AOL are the means by which 87% of Internet clients are able to locate your law firm's website. When a client or potential client doesn't have your web address memorized—or even sometimes when they do—they will go to their search engine of choice to locate what they're looking for. This is why it's vital that your firm's site ranks well in their search.
If an existing client doesn't immediately find you in an Internet search, it may not lead to a loss of business. However, when a potential client is looking for a law firm to represent them, they're less likely to put the effort into clicking past the first few firms that are displayed as a result of their keyword query. This experience isn't limited to law firm searches. Studies have proven that when a search engine user doesn't find the results that they're seeking in the first page, rather than continue through to the second page, they will re-enter new search criteria. That means that if your law firm's page doesn't show up near the top of a search, the potential client is going to either see someone else's or recreate the search.
If you are an attorney or manage a law firm and would like your website to appear at the top of a web search whenever a potential client in your area selects certain keywords or phrases about your field of practice, Strategic Legal Web can create and manage a Pay-Per-Click program tailored to you. Pay-Per-Click campaigns are based on budget, geography, and legal demographic. Law firms generally don't need to attract clients on a national level for all areas of the legal spectrum, so the campaign focuses specifically on the firm's discipline, and on their state or region.
Pay-Per-Click is a popular and successful Internet advertising model. The Internet advertisers place a bid on certain keywords and phrases that, when entered into a search engine, lead the user to their site. The bid is based on what you're willing to pay for those keywords and phrases, and on the placement that your website fetches.
The value or return of operating a keyword sponsorship campaign with Strategic Legal Web is far greater than the investment and much more cost-effective than other traditional forms of advertising. Some of the specific advantages to allowing us to manage your campaign are:
- Assured first page placement virtually every time
- No limit on the number of keywords that you would like to place
- Lowest investment in marketing achieving the highest return
- Conversion of potential clients into paying clients
- Limits visitors who can view your ads to your geographic region
- Protection from overcharges and fraudulent clicks
- Accommodates a wide range of advertising budgets
- No minimum spending requirements
- No long-term contracts
Because they dominate the search engine market, Google AdWords, Yahoo! Search Marketing and Microsoft's Bing are the web search companies we primarily work with. These three powerhouses use countless affiliate search engines, content network partners, and keyword marketing placement throughout the Internet. This domination by these three players allows you, the legal professional, to maximize the exposure to your legal website.
If you would like for your website to achieve top search engine positions immediately, contact one of Strategic Legal Web's representatives. We are ready to develop a search marketing campaign for you and your law firm. Call us at 1-800-508-4489
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